✓ Most profitable lead generation sources for obtaining new clients
✓ Develop a pipeline of prospects for your marketing database
✓ Strategically obtain contact information for buyers and decision makers
✓ Put marketing and manual repetitive tasks on auto-pilot
✓ What should and should not be on marketing pieces (website, business card, brochures)
✓ Most effective ways to advertise (don’t send direct mail, learn why)
✓ Contracting joint venture partnerships (sales people and administrative assistance)
✓ Selecting the best marketing database platform