✓ Obtain instant credibility as the subject matter expert
✓ Picking your niche and becoming famous in your target market
✓ Which markets to target: corporate, college, government, nonprofit, personal
✓ Which topics/areas of expertise are most profitable
✓ Business models of speaking, training, and coaching
✓ The myth of being a jack of all trades
✓ Step-by-step: how to quit your job to become a consultant
✓ “Blow-up” branding and becoming known fast